Pink bottle of Go-To's Much Brighter Skin serum with vitamin C, kakadu plum, and niacinamide for radiant skin.
Smiling woman holds a pink skincare bottle labeled "brighter skin," showcasing glowing complexion and gold earrings
Much Brighter Skin
Go-To Much Brighter Skin 10% vitamin C serum pump bottle beside its cap on a peach background, with four listed benefits: stable non-irritating vitamin C, clinically proven radiance boost, targets dark spots and UV damage, and pleasant scent. Footnote: based on a 12-week clinical trial of 33 participants.
Much Brighter Skin
Much Brighter Skin
Much Brighter Skin
Go-To Much Brighter Skin 10% vitamin C serum pump bottle beside its cap on a peach background, with four listed benefits: stable non-irritating vitamin C, clinically proven radiance boost, targets dark spots and UV damage, and pleasant scent. Footnote: based on a 12-week clinical trial of 33 participants.
Pink bottle of Go-To's Much Brighter Skin serum with vitamin C, kakadu plum, and niacinamide for radiant skin.
Smiling woman holds a pink skincare bottle labeled "brighter skin," showcasing glowing complexion and gold earrings
Much Brighter Skin
Much Brighter Skin
Much Brighter Skin
Much Brighter Skin

Much Brighter Skin

Vitamin C Serum • 30ML / 1 FL OZ

2832 reviews
2832 reviews
€41

A serious vitamin C serum, made seriously simple

Suitable for Ageing skin, dry skin, oily skin.
Use it
AM: use after cleansers and toners and before your face oils, face creams, SPF, and makeup.PM: apply after your cleansers and exfoliators. Follow with your face oil and night creams.

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YOUR DAILY DOSE OF RADIANCE

Formulated with 10% vitamin C, this elegant serum provides antioxidant protection, improves skin radiance, and evens skin tone. No tackiness, no weird smell—just a very effective, very stable serum with niacinamide and hyaluronic acid for bright, bouncy skin.

LEARN MORE

NIACINAMIDE

Also known as vitamin B3, niacinamide is a skin brightening ingredient that has sebum regulating properties.

SODIUM ASCORBYL PHOSPHATE

A stabilised derivative of vitamin c, this ingredient is a supercharged antioxidant that protects skin from environmental factors and is proven to improve the firmness of skin, as well as the appearance of skin evenness and luminosity.

KAKADU PLUM EXTRACT

Derived from the native Australian Kakadu Plum tree, this fruit is one of the richest sources of vitamin c in the world! This extract is rich in antioxidants and can improve the appearance of skin tone evenness and luminosity.

Ingredients For Much Brighter Skin

Bisabolol

A soothing skin-conditioning agent.

Caprylhydroxamic Acid

A preservative which protects Go-To products from spoiling by inhibiting microorganisms and their growth.

Cetearyl Olivate

Derived from olives, this ingredient is used to emulsify and stabilise the formula.

Citric Acid

Used to adjust the pH of Go-To products.

Coco-Caprylate

A light emollient derived from coconut, that helps soften and smooth the skin.

Ethanol

Alcohol from natural fermentation which is used to help solubilise ingredients.

Ginger Root Extract

A soothing, skin-conditioning agent.

Glycerin

A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.

Glyceryl Caprylate

A preservative which protects Go-To products from spoiling by inhibiting microbial growth.

Jojoba Esters

A lightweight waxy emollient derived from jojoba oil which helps to form a protective layer on the skin.

Kakadu Plum Extract

Derived from the native Australian Kakadu Plum tree, this fruit is one of the richest sources of vitamin c in the world! This extract is rich in antioxidants and can improve the appearance of skin tone evenness and luminosity.

Lecithin

A plant-derived emulsifier that helps to texturise and stabilise the formula.

Niacinamide

Also known as vitamin B3, niacinamide is a skin brightening ingredient that has sebum regulating properties.

Polyglycerin-3

Three joined glycerin molecules, (much like glycerin) reduce moisture loss by holding water within the surface layers of the skin; preventing skin from drying out.

Pullulan

A natural ingredient which helps to emulsify, thicken and stabilise the product.

Rosemary Leaf Extract

An antioxidant rich extract that helps protect against free radical damage and the effects of environmental stresses on the skin.

Saccharide Isomerate

A plant-based sugar that provides both instant and long-lasting skin hydration while also reducing dryness and irritation.

Sclerotium Gum

A natural ingredient which helps to emulsify, thicken and stabilise the product.

Silica

A naturally occurring mineral powder that absorbs excess oil for a natural, matte finish.

Sodium Ascorbyl Phosphate

A stabilised derivative of vitamin c, this ingredient is a supercharged antioxidant that protects skin from environmental factors and is proven to improve the firmness of skin, as well as the appearance of skin evenness and luminosity.

Sodium Citrate

Used as a pH buffer in Go-To products.

Sodium Hyaluronate

The salt form of hyaluronic acid, this ingredient helps to bind water to the skin and maintain balanced hydration levels.

Sodium Phytate

A preservative which protects Go-To products from spoiling by inhibiting microbial growth.

Sorbitan Olivate

Derived from olive oil and used to emulsify and stabilise the formula.

Sunflower Seed Oil

A light oil with high levels of vitamins A, D and E as well as essential fatty acids helping to soothe and replenish dry skin.

Sunflower Seed Wax

Used to adjust the consistency and stability of the formula.

Vitamin E

A powerful antioxidant that preserves the product as well as preventing free radical damage on the skin.

Water

Used as a solvent to dissolve and carry ingredients, while also texturising the product.

Xanthan Gum

A natural thickener used to stabilise and give body to the formula.

Ingredients For Much Brighter Skin

BISABOLOL

A soothing skin-conditioning agent.

CAPRYLHYDROXAMIC ACID

A preservative which protects Go-To products from spoiling by inhibiting microorganisms and their growth.

CETEARYL OLIVATE

Derived from olives, this ingredient is used to emulsify and stabilise the formula.

CITRIC ACID

Used to adjust the pH of Go-To products.

COCO-CAPRYLATE

A light emollient derived from coconut, that helps soften and smooth the skin.

ETHANOL

Alcohol from natural fermentation which is used to help solubilise ingredients.

GINGER ROOT EXTRACT

A soothing, skin-conditioning agent.

GLYCERIN

A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.

GLYCERYL CAPRYLATE

A preservative which protects Go-To products from spoiling by inhibiting microbial growth.

JOJOBA ESTERS

A lightweight waxy emollient derived from jojoba oil which helps to form a protective layer on the skin.

KAKADU PLUM EXTRACT

Derived from the native Australian Kakadu Plum tree, this fruit is one of the richest sources of vitamin c in the world! This extract is rich in antioxidants and can improve the appearance of skin tone evenness and luminosity.

LECITHIN

A plant-derived emulsifier that helps to texturise and stabilise the formula.

NIACINAMIDE

Also known as vitamin B3, niacinamide is a skin brightening ingredient that has sebum regulating properties.

POLYGLYCERIN-3

Three joined glycerin molecules, (much like glycerin) reduce moisture loss by holding water within the surface layers of the skin; preventing skin from drying out.

PULLULAN

A natural ingredient which helps to emulsify, thicken and stabilise the product.

ROSEMARY LEAF EXTRACT

An antioxidant rich extract that helps protect against free radical damage and the effects of environmental stresses on the skin.

SACCHARIDE ISOMERATE

A plant-based sugar that provides both instant and long-lasting skin hydration while also reducing dryness and irritation.

SCLEROTIUM GUM

A natural ingredient which helps to emulsify, thicken and stabilise the product.

SILICA

A naturally occurring mineral powder that absorbs excess oil for a natural, matte finish.

SODIUM ASCORBYL PHOSPHATE

A stabilised derivative of vitamin c, this ingredient is a supercharged antioxidant that protects skin from environmental factors and is proven to improve the firmness of skin, as well as the appearance of skin evenness and luminosity.

SODIUM CITRATE

Used as a pH buffer in Go-To products.

SODIUM HYALURONATE

The salt form of hyaluronic acid, this ingredient helps to bind water to the skin and maintain balanced hydration levels.

SODIUM PHYTATE

A preservative which protects Go-To products from spoiling by inhibiting microbial growth.

SORBITAN OLIVATE

Derived from olive oil and used to emulsify and stabilise the formula.

SUNFLOWER SEED OIL

A light oil with high levels of vitamins A, D and E as well as essential fatty acids helping to soothe and replenish dry skin.

SUNFLOWER SEED WAX

Used to adjust the consistency and stability of the formula.

VITAMIN E

A powerful antioxidant that preserves the product as well as preventing free radical damage on the skin.

WATER

Used as a solvent to dissolve and carry ingredients, while also texturising the product.

XANTHAN GUM

A natural thickener used to stabilise and give body to the formula.

Go-To Shipping And Returns

Go-To offers free shipping on all Australian orders. Place your order before 12PM (AEDT) on a weekday and it'll zing off to you on the same day. Nice!

Rest assured, we have a 30-day money back guarantee from the date you received your skincare. This includes products that have been opened and used. (We expect you gave them a red hot go before deciding 'not for me!'.)

Find out more about our returns and refund policy here.

 
I can’t believe I lived any of my days without this in my life. It is so gentle, lightweight and brightens your skin INSTANTLY! I can’t go a day without it.
Trish M.
I use this daily and it leaves my skin feeling glowy. I’ve used a lot of vitamin C serums and this one by far smells the nicest.
Jasmin D.
Never living without this sucker punch serum in my daily routine. Smells, looks and feels delicious.
Nadia R.
People have been commenting on how bright my skin looks! They've been assuming I've been holidaying somewhere amazing - but the only thing I have changed is my skincare routine!
I love the way it smells, the way it feels and what it does for my ageing skin. I have noticed an improvement in my skin tone, evenness and brightness. 
I can’t believe I lived any of my days without this in my life. It is so gentle, lightweight and brightens your skin INSTANTLY! I can’t go a day without it.
Trish M.
I use this daily and it leaves my skin feeling glowy. I’ve used a lot of vitamin C serums and this one by far smells the nicest.
Jasmin D.
Never living without this sucker punch serum in my daily routine. Smells, looks and feels delicious.
Nadia R.
People have been commenting on how bright my skin looks! They've been assuming I've been holidaying somewhere amazing - but the only thing I have changed is my skincare routine!
I love the way it smells, the way it feels and what it does for my ageing skin. I have noticed an improvement in my skin tone, evenness and brightness. 
Read more reviews
Your daily dose of radiance.

Designed to target hyperpigmentation, Much Brighter Skin brightens dark spots caused by acne, post-inflammatory pigmentation, (‘pimple scars’), UV damage, or hormonal changes. Rosemary extract, vitamin C, and vitamin E provide environmental protection from free radicals and pollution, and hydration heavyweights (glycerin, hyaluronic acid) defend and replenish the skin for a noticeably smooth, plump face. Much Brighter Skin also promotes collagen production to support your skins’ natural fullness and elasticity.

It’s an every-morning-all-in-one-for-everyone. Even the sensitive skinned or acne prone can join in. Get your antioxidants, get your hydration, get your glow and go.

Much Brighter Skin is dermatologically tested to be non-comedogenic and suitable for sensitive skin. Lovely.

PLAYS NICE WITH

Ageing Skin

Ageing Skin

Dry Skin

Dry Skin

Oily Skin

Oily Skin

GOOD TO KNOW

Cruelty Free

Cruelty Free

Pregnancy

Pregnancy Safe

Sulfate & Paraben Free

Sulfate & Paraben Free

Much Brighter Skin

All Your Vitamin C Questions Answered

Are you Vitamin C-urious? You’re not alone in your skinquisitiveness when it comes to this multitasking antioxidant that just so happens to be the hero ingredient in our brightening serum, Much Brighter Skin. Read More

Customer Reviews

4.8
Rated 4.8 out of 5 stars
Based on 2,832 reviews
Total 5 star reviews: 2.4k Total 4 star reviews: 256 Total 3 star reviews: 66 Total 2 star reviews: 35 Total 1 star reviews: 34
95%would recommend these products
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2,832 reviews
  • SN
    Sarah N.
    Verified Buyer
    Reviewing
    Much Brighter Skin
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Excellent vitamin c serum

    Excellent results, doesn’t oxidised easily.

    Was this helpful?
  • AF
    Angela F.
    Verified Buyer
    Reviewing
    Much Brighter Skin
    I recommend this product
    How old are you? 25-34 years old
    What is your skin type? Combination
    What are your skin concerns? Pigmentation
    What did you like about this product? Gentle, Noticeable results, Layers Easily, Works under makeup
    Rated 5 out of 5 stars
    1 week ago
    Some overdue praise for the packaging

    Look, of COURSE I love MBS. I have it on subscription, I refuse to go without it. The redness in my cheeks has almost entirely disappeared after consistently using this product, its a non-negotiable in my routine.

    But I need to shout out the perfect little cardboard boxes that Go-To sends their orders in. As a Crafty Gal™️, I find endless opportunities for reusing them. Gift boxes! Storing bits and bobs! Sometimes I even paint the outside to make them match my decor.

    Thank you warehouse wizards 🙏 ❤️

    Was this helpful?
  • HA
    Hannah A.
    Verified Reviewer
    Reviewing
    Much Brighter Skin
    I recommend this product
    How old are you? 35-44 years old
    What is your skin type? Just Skin
    What are your skin concerns? Sensitivity, Dehydration, Fine Lines & Ageing, Dullness, Loss of Elasticity
    What did you like about this product? Hydrating, Layers Easily, Noticeable results, Works under makeup, Nourishing
    Rated 5 out of 5 stars
    1 week ago
    Finally Found My Forever Skincare Routine ⭐⭐⭐⭐⭐

    I’ve been using this little Go-To lineup for almost 12 months now and honestly my skin has never looked better. It’s brighter, more hydrated and my makeup goes on so much nicer. Safe to say these have earned a permanent spot in my routine. ✨💗

    Was this helpful?
  • TH
    Taryn H.
    Verified Buyer
    Reviewing
    Much Brighter Skin
    I recommend this product
    How old are you? 35-44 years old
    What is your skin type? Dry
    What are your skin concerns? Sensitivity, Dehydration, Dullness, Pigmentation, Fine Lines & Ageing
    What did you like about this product? Nourishing, Non-sticky, Layers Easily, Noticeable results
    Rated 5 out of 5 stars
    2 weeks ago
    New bestie

    This product is changing my dull, over sunned skin for the better.

    Was this helpful?
  • K
    Kate
    Reviewing
    Much Brighter Skin
    Rated 3 out of 5 stars
    2 weeks ago
    3 Stars

    Its ok. Im persisting & hoping my pigmentation fades. It hasn’t happened yet

    Was this helpful?
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