We launched on April Fool’s Day to the genuine confusion of the press who didn’t know if we were kidding or not. (Ha! We weren’t.) Five clever, peach-polka-dot products were released into the wild to make amazing faces, even amazing-er.

Bro-To was born on Father’s Day as an actual joke. But everybody loved it, so we let it stay. Go-To’s sell-out Leonardo Drycaprio shower cap made cinematic history here too, nabbing an Oscar for Best Actor. (JK! The real Leo did that.)

The peach truck travelled across Australia handing out skincare, snacks, and triple-shot espressos. Transformazing and Zincredible (RIP) shimmied into the Go-To lineup. We became a certified carbon neutral business. And we launched in the US. BIG (!) year. 

We couldn’t throw the enormous sixth birthday party we had planned (laser tag), so we formulated a different kind of party: Skin Party. Exfoliating Swipeys got a cameo on Kylie Jenner’s Instagram stories (!) and we all watched Tiger King.

A skincare masterclass with Zoë finally happened (no social distancing involved). To celebrate turning eight we gave away a car. A CAR! Brand new peach products left the lab, six of ‘em. And we plastered Go-To on squillions of billboards across Sydney. Because that’s what eight year olds do.

We launched our first ever vitamin a and, more importantly, celebrated (celebrating, right now!) a whole decade of looking after your magnificent face. Fortune cookies are back, and ours specifically said ‘Go-To will release 11 new products before Christmas’. Buckle up.