You trust us with your face. That’s a big deal! And it’s not something we take lightly. At Go-To, we have a very comprehensive ‘new product development’ (NPD) process (complete with an in-house lab called Labsolutely Fabulous) (obviousssly) to ensure every single Go-To product is useful, effective, and a total delight to use.
We think you deserve to know exactly how the products you use and love are formulated. So, here’s a full behind-the-scenes breakdown below of our new product development process.