Powered by the better and faster retinoid, Decrease is a retinal eye serum clinically proven to counteract signs of ageing and improve skin hydration.
Teeny product, HUGE results.
100% of De-Crease users saw visible improvement in:
Signs of ageing around the eye
Crow’s feet wrinkles
Skin firmness around the eyes
Skin smoothness around the eyes
*Based on a 12 week consumer study of 30 participants.
De-Crease Clinical Trial and Consumer Study Results
Immediately after the very first application of De-Crease:
95% of participants said the product was gentle on their eye area.
95% of participants felt their eye area was instantly more hydrated.
We checked in, six weeks later, and De-Crease had made a very positive impact*:
100% of participants said the product was still gentle on the eye area.
100% of participants felt their eye area remained instantly more hydrated after use.
100% of participants noticed the product helped counteract visible signs of ageing.
95% of participants confirmed their eye area looked smoother.
95% of participants confirmed their eyelid creases looked smoother.
90% of participants discovered their eye contour appeared tighter.
90% of participants saw a reduction in the appearance of fine lines and wrinkles.
90% of participants saw a reduction in the appearance of crow’s feet.
90% of participants discovered a reduction in signs of fatigue and skin dullness.
85% of participants agreed that their eye area appeared firmer.
80% of participants said their eye bags were visibly reduced.
80% of participants said their dark circles were visibly reduced.
123% of Zoë Foster Blake's claimed “that’s an eye product to change your mind about eye products!”
Once the trial was complete, after 12 weeks of our participants using De-Crease every evening, this serum was clinically proven to transform the skin**:
Smoothness increased by 35% (up to 60% in some cases!)
Firmness increased by 35% (up to 55% in some cases!)
Crow’s feet, fine lines, and wrinkles reduced by 35% (up to 50% in some cases!)
*Based on a 6 week consumer study of 30 participants. **Based on a 12 week clinical trial of 30 participants.
Psst. Your skincare might look a little different when it arrives—we’re updating our packaging! It’s still the same formulas, just in a snazzy new outfit.
This. Is. Not. An. Eye. Cream.
De-Crease is a smoothing eye serum clinically proven to reduce the appearance of crow’s feet wrinkles, and improve skin hydration, firmness, and texture.
(Retinoid use is not recommended during pregnancy or breastfeeding. Always consult your GP to determine exactly what your skin needs during this period.)
Like a teeny little iron for the fine lines that form around your eyes (due to decades of squinting and laughing and crying - all inevitable and healthy!), this retinal-forward formula will visibly plump and smooth.
The hero ingredient here is 0.10% encapsulated retinal, a gentle form of vitamin A. The second superstar, peptides, help to lift any sagging skin around the eyes. Honey locust extract will smooth those crow's feet we keep mentioning, and reduce the appearance of under eye bags. And lastly, niacinamide and mushroom extract step in to soothe, protect and intensely hydrate the skin.
Despite all of its hotshot credentials, Go-To being Go-To, De-Crease was still formulated to be gentle. It’s dermatologically tested to be suitable for all skin types and skincare levels; the perfect gateway for first time retinal users, but impressive enough for certified skintellectuals. You’ll see.
PLAYS NICE WITH
Acne Prone
Ageing Skin
Combination Skin
Dry Skin
Oily Skin
Sensitive Skin
GOOD TO KNOW
Cruelty Free
Fragrance Free
Sulfate & Paraben Free
Vegan
Melanie W.
Really works!
I purchased this as my first eye serum and I was a bit skeptical initially. I must say after 5 weeks of using each night I’m starting to see some real results! I only really have fine lines under my eyes and so this is my focus and I’m so pleased to have found a product that works just for this area.
Anne B.
Highly Recommend!
I was sceptical about an eye cream as most brands that I’ve used in the past haven’t seemed to do much. I like the consistency of the eye cream and although it’s early days, I have noticed the skin tighter after only a couple of weeks of use.
Lily B.
Smoothing And Glowy!
I’ve been using for about two weeks now and I’ve definitely noticed my eye area looks smoother, more hydrated and not as dark. Only need a tiny bit as the bottle suggests, it’s a beautiful texture not sticky or oily. A nice edition to the PM face routine! SPF in the day is a must!
A natural thickener used to stabilise and give body to the formula.
Calcium Gluconate
A preservative which protects Go-To products from spoiling by inhibiting microorganisms and their growth.
Caprylic/Capric Triglyceride
This oil is non-greasy and lightweight with excellent moisturising properties to leave the skin feeling soft and smooth.
Caprylyl Glycol
A humectant that helps with moisture retention, and acts as a preservative to protect Go-To products from spoiling by inhibiting microbial growth.
Cellulose Gum
A natural thickener used to stabilise and give body to the formula.
Citric Acid
Used to adjust the pH of Go-To products.
Glucomannan
Sourced from the Konjac plant, glucomannan is used to help thicken and stabilise the formula.
Gluconolactone
A poly-hydroxy acid, or PHA, that acts as a preservative, protecting Go-To products from microorganisms and also has the added benefit of helping to increase skin moisturisation.
Glycerin
A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.
Glyceryl Caprylate
A preservative which protects Go-To products from spoiling by inhibiting microbial growth.
Honey Locust Extract
Rich in polysaccharides, honey locust extract helps to reduce the appearance of fine lines and wrinkles around the eye area.
Mushroom Extract
Used to help soothe and protect the skin.
Niacinamide
Also known as vitamin B3, niacinamide is a skin brightening ingredient that has sebum regulating properties.
Phospholipids
A lipid used to encapsulate retinal.
Propanediol
An excellent humectant, similar to glycerin, which adds moisture to the skin and reduces moisture loss.
Retinal
Part of the retinoid family, retinal helps to counteract the signs of ageing.
Sodium Benzoate
A preservative which protects Go-To products from spoiling by inhibiting microbial growth.
Sodium Dehydroacetate
A preservative which protects Go-To products from spoiling by inhibiting microbial growth.
Sodium Hydroxide
Used as a pH buffer in Go-To products.
Tetrapeptide-1
A naturally derived peptide that helps improve the appearance of fine lines and wrinkles around the eye, as well as lift the whole eye area.
Vitamin C
Also known as vitamin c; a supercharged antioxidant that helps to improve the firmness of the skin.
Water
Used as a solvent to dissolve and carry ingredients, while also texturising the product.
Ingredients For De-Crease
Algin
A natural thickener used to stabilise and give body to the formula.
Calcium Gluconate
A preservative which protects Go-To products from spoiling by inhibiting microorganisms and their growth.
Caprylic/Capric Triglyceride
This oil is non-greasy and lightweight with excellent moisturising properties to leave the skin feeling soft and smooth.
Caprylyl Glycol
A humectant that helps with moisture retention, and acts as a preservative to protect Go-To products from spoiling by inhibiting microbial growth.
Cellulose Gum
A natural thickener used to stabilise and give body to the formula.
Citric Acid
Used to adjust the pH of Go-To products.
Glucomannan
Sourced from the Konjac plant, glucomannan is used to help thicken and stabilise the formula.
Gluconolactone
A poly-hydroxy acid, or PHA, that acts as a preservative, protecting Go-To products from microorganisms and also has the added benefit of helping to increase skin moisturisation.
Glycerin
A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.
Glyceryl Caprylate
A preservative which protects Go-To products from spoiling by inhibiting microbial growth.
Honey Locust Extract
Rich in polysaccharides, honey locust extract helps to reduce the appearance of fine lines and wrinkles around the eye area.
Mushroom Extract
Used to help soothe and protect the skin.
Niacinamide
Also known as vitamin B3, niacinamide is a skin brightening ingredient that has sebum regulating properties.
Phospholipids
A lipid used to encapsulate retinal.
Propanediol
An excellent humectant, similar to glycerin, which adds moisture to the skin and reduces moisture loss.
Retinal
Part of the retinoid family, retinal helps to counteract the signs of ageing.
Sodium Benzoate
A preservative which protects Go-To products from spoiling by inhibiting microbial growth.
Sodium Dehydroacetate
A preservative which protects Go-To products from spoiling by inhibiting microbial growth.
Sodium Hydroxide
Used as a pH buffer in Go-To products.
Tetrapeptide-1
A naturally derived peptide that helps improve the appearance of fine lines and wrinkles around the eye, as well as lift the whole eye area.
Vitamin C
Also known as vitamin c; a supercharged antioxidant that helps to improve the firmness of the skin.
Water
Used as a solvent to dissolve and carry ingredients, while also texturising the product.
Hero Ingredients
Hero Ingredients
Retinal
Part of the retinoid family, retinal helps to counteract the signs of ageing.
Tetrapeptide-1
A naturally derived peptide that helps improve the appearance of fine lines and wrinkles around the eye, as well as lift the whole eye area.
Niacinamide
Also known as vitamin B3, niacinamide is a skin brightening ingredient that has sebum regulating properties.
Retinal
Part of the retinoid family, retinal helps to counteract the signs of ageing.
Tetrapeptide-1
A naturally derived peptide that helps improve the appearance of fine lines and wrinkles around the eye, as well as lift the whole eye area.
Niacinamide
Also known as vitamin B3, niacinamide is a skin brightening ingredient that has sebum regulating properties.
Ingredients For De-Crease
Algin
A natural thickener used to stabilise and give body to the formula.
Calcium Gluconate
A preservative which protects Go-To products from spoiling by inhibiting microorganisms and their growth.
Caprylic/Capric Triglyceride
This oil is non-greasy and lightweight with excellent moisturising properties to leave the skin feeling soft and smooth.
Caprylyl Glycol
A humectant that helps with moisture retention, and acts as a preservative to protect Go-To products from spoiling by inhibiting microbial growth.
Cellulose Gum
A natural thickener used to stabilise and give body to the formula.
Citric Acid
Used to adjust the pH of Go-To products.
Glucomannan
Sourced from the Konjac plant, glucomannan is used to help thicken and stabilise the formula.
Gluconolactone
A poly-hydroxy acid, or PHA, that acts as a preservative, protecting Go-To products from microorganisms and also has the added benefit of helping to increase skin moisturisation.
Glycerin
A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.
Glyceryl Caprylate
A preservative which protects Go-To products from spoiling by inhibiting microbial growth.
Honey Locust Extract
Rich in polysaccharides, honey locust extract helps to reduce the appearance of fine lines and wrinkles around the eye area.
Mushroom Extract
Used to help soothe and protect the skin.
Niacinamide
Also known as vitamin B3, niacinamide is a skin brightening ingredient that has sebum regulating properties.
Phospholipids
A lipid used to encapsulate retinal.
Propanediol
An excellent humectant, similar to glycerin, which adds moisture to the skin and reduces moisture loss.
Retinal
Part of the retinoid family, retinal helps to counteract the signs of ageing.
Sodium Benzoate
A preservative which protects Go-To products from spoiling by inhibiting microbial growth.
Sodium Dehydroacetate
A preservative which protects Go-To products from spoiling by inhibiting microbial growth.
Sodium Hydroxide
Used as a pH buffer in Go-To products.
Tetrapeptide-1
A naturally derived peptide that helps improve the appearance of fine lines and wrinkles around the eye, as well as lift the whole eye area.
Vitamin C
Also known as vitamin c; a supercharged antioxidant that helps to improve the firmness of the skin.
Water
Used as a solvent to dissolve and carry ingredients, while also texturising the product.
Ingredients For De-Crease
Algin
A natural thickener used to stabilise and give body to the formula.
Calcium Gluconate
A preservative which protects Go-To products from spoiling by inhibiting microorganisms and their growth.
Caprylic/Capric Triglyceride
This oil is non-greasy and lightweight with excellent moisturising properties to leave the skin feeling soft and smooth.
Caprylyl Glycol
A humectant that helps with moisture retention, and acts as a preservative to protect Go-To products from spoiling by inhibiting microbial growth.
Cellulose Gum
A natural thickener used to stabilise and give body to the formula.
Citric Acid
Used to adjust the pH of Go-To products.
Glucomannan
Sourced from the Konjac plant, glucomannan is used to help thicken and stabilise the formula.
Gluconolactone
A poly-hydroxy acid, or PHA, that acts as a preservative, protecting Go-To products from microorganisms and also has the added benefit of helping to increase skin moisturisation.
Glycerin
A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.
Glyceryl Caprylate
A preservative which protects Go-To products from spoiling by inhibiting microbial growth.
Honey Locust Extract
Rich in polysaccharides, honey locust extract helps to reduce the appearance of fine lines and wrinkles around the eye area.
Mushroom Extract
Used to help soothe and protect the skin.
Niacinamide
Also known as vitamin B3, niacinamide is a skin brightening ingredient that has sebum regulating properties.
Phospholipids
A lipid used to encapsulate retinal.
Propanediol
An excellent humectant, similar to glycerin, which adds moisture to the skin and reduces moisture loss.
Retinal
Part of the retinoid family, retinal helps to counteract the signs of ageing.
Sodium Benzoate
A preservative which protects Go-To products from spoiling by inhibiting microbial growth.
Sodium Dehydroacetate
A preservative which protects Go-To products from spoiling by inhibiting microbial growth.
Sodium Hydroxide
Used as a pH buffer in Go-To products.
Tetrapeptide-1
A naturally derived peptide that helps improve the appearance of fine lines and wrinkles around the eye, as well as lift the whole eye area.
Vitamin C
Also known as vitamin c; a supercharged antioxidant that helps to improve the firmness of the skin.
Water
Used as a solvent to dissolve and carry ingredients, while also texturising the product.
Swipe Me
In the AM!
Put down De-Crease. Save retinoids for the evening, only.
But hey! Look at you! Those eyes! We meant it when we said it works. Now pop on some SPF.
In the PM!
Gently pat one pump around the whole eye area on cleansed, dry skin. Follow on with serums, oils and creams.
Hey! Is that Jacob Elordi! (It’s not. But we had to get your attention.) If you are new to retinoids, use this product alone (no other actives) for at least one week to see how your skin responds. We recommend slowly building up a tolerance. So introduce De-Crease into your routine twice-weekly to start, and gradually increase the frequency of application.
Why I Made An Eye Serum
When we made De-Crease, our new eye serum, and our first foray into the world of vitamin a, my directive was clear: it had better bloody work.
TELL ME MORE
Recyclable carton made from FSC-certified cardboard. All materials used are sourced from Forest Stewardship Council-certified forests, which are dedicated to responsible management of the environment.
Ready to recycle your empties? Pop your empty packaging into a TerraCycle® bin at any local MECCA store. TerraCycle®, the global leader in recycling the ‘unrecyclable’.
Rather than throwing away your used bottles, jars and tubes the TerraCycle® program allows your used skincare packaging to be sorted, processed and transformed into something new, and useful.
Important! Empty products must be empty or almost empty. TerraCycle® will not accept any returns that still have product in them.
What are your skin concerns? Fine Lines & Ageing, Loss of Elasticity
What did you like about this product? Noticeable results, Non-sticky
Rated 5 out of 5 stars
19 hours ago
Fantastic product
The reviews are obviously pretty consistently good and I needed a new eye cream so gave it a go. Absolutely amazing. This is my first Go To product and also the first time I have ever left a review on a beauty product. It made a definite difference to the fine lines around my eyes within two days and am seeing continuous improvement. I am 42 and have just noticed my eye wrinkles, so glad I found this product!
LE
Liv E.
Verified Buyer
How old are you? 25-34 years old
What is your skin type? Combination
What are your skin concerns? Sensitivity, Pigmentation, Acne & Congestion, Fine Lines & Ageing, Loss of Elasticity
What did you like about this product? Gentle, Non-sticky, Lightweight
Rated 3 out of 5 stars
2 weeks ago
Smells amazing and feels lovely
This product does smell delicious and feels lovely to apply but I can’t say I’ve noticed any reduction in ‘creases’ yet. I’m not sure I’d buy it again if I get to the end of the bottle and haven’t seen any noticeable results.
GS
Go-To Skincare
2 weeks ago
Hey Liv, thanks for leaving a review and sharing your feedback! Based on our independent clinical trial, after 6 weeks of consistent use, you can expect to see a visible reduction in crow’s feet, fine lines and wrinkles. But! We do understand that results can vary as we are all so different. Feel free to shoot us an email at info@gotoskincare.com if you'd like to chat more.
SB
Stephanie B.
Verified Buyer
I recommend this product
How old are you? 35-44 years old
What is your skin type? Just Skin
What are your skin concerns? Dehydration, Dullness, Fine Lines & Ageing
What did you like about this product? Non-sticky, Layers Easily, Noticeable results, Gentle
Rated 4 out of 5 stars
4 weeks ago
Love it!
Love this product. I have recently purchased a few Go To products after a while of neglecting my skin! (Mum life!) - I’m so happy I bit the bullet and purchased this for myself. I can see a noticeable difference in my skin texture and brightness. I will definitely purchase again.
OY
Olivia Y.
Verified Buyer
I recommend this product
How old are you? 25-34 years old
What is your skin type? Just Skin
What are your skin concerns? Pigmentation, Loss of Elasticity, Fine Lines & Ageing
What did you like about this product? Lightweight, Noticeable results
Rated 5 out of 5 stars
1 month ago
Excellent eye serum
Have been using this serum for a week and so far so good.
AH
Amy H. K.
Verified Buyer
I recommend this product
How old are you? 35-44 years old
What is your skin type? Combination
What are your skin concerns? Fine Lines & Ageing
What did you like about this product? Noticeable results