White bottle of Go-To Very Mattifying Primer with niacinamide, provitamin B5 for smooth, shine-free skin. 30 ml size.
Model holding Go-To Very Mattifying Primer against smooth, shine-free skin to demonstrate blurring and smoothing results.
Close-up of a face with skincare cream. Text highlights Provitamin B5, Vitamin E, and Niacinamide benefits for skin health.
Very Mattifying Primer
Very Mattifying Primer
Very Mattifying Primer
Very Mattifying Primer
Close-up of a face with skincare cream. Text highlights Provitamin B5, Vitamin E, and Niacinamide benefits for skin health.
White bottle of Go-To Very Mattifying Primer with niacinamide, provitamin B5 for smooth, shine-free skin. 30 ml size.
Model holding Go-To Very Mattifying Primer against smooth, shine-free skin to demonstrate blurring and smoothing results.
Very Mattifying Primer
Very Mattifying Primer
Very Mattifying Primer
Very Mattifying Primer

Very Mattifying Primer

Blurring Smoothing Primer • 30ML / 1 FL OZ

69 reviews
69 reviews
€34
Glowy
Mattifying

Deals with oily skin, visible pores and uneven texture so you don’t have to.

Suitable for Combination skin, oily skin.
Use it
AM: apply as the final step in your skincare routine (after SPF!).PM: use after skincare to mattify shine, smooth the skin and make your makeup apply and look better.

TOTAL CONTROL FREAK. (SHINE, OIL, PORES, MAKEUP LONGEVITY.)

When glowy skin isn’t it. Formulated with oil-taming, pore-blurring ingredients, this lightweight formula helps smooth imperfections, reduce unwanted shine, and leave skin with a velvety finish. For a soft-focus base that won’t disappear on you.

LEARN MORE

PANTHENOL

Also known as provitamin B5, this (water absorbing) humectant helps to soothe and hydrate skin.

NIACINAMIDE

Also known as vitamin B3, niacinamide is a skin brightening ingredient that has sebum regulating properties.

SILICA

A naturally occurring mineral powder that absorbs excess oil for a natural, matte finish.

Ingredients For Very Mattifying Primer

Butylene Glycol

A humectant which also helps solvate ingredients in the product.

Caprylhydroxamic Acid

A preservative which protects Go-To products from spoiling by inhibiting microorganisms and their growth.

Caprylyl Glycol

A humectant that helps with moisture retention, and acts as a preservative to protect Go-To products from spoiling by inhibiting microbial growth.

Dimethicone

A silicone-based ingredient that gives the product a smooth, silky texture and helps lock in moisture.

Dimethicone/Vinyl Dimethicone Crosspolymer

A silicone-based texture enhancer that helps blur the appearance of fine lines.

Disteardimonium Hectorite

Used to help thicken and stabilise the product.

Glycerin

A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.

HDI/Trimethylol Hexyllactone Crosspolymer

A film-forming ingredient that improves the product’s wear and gives a soft-focus, blurring effect on the skin.

Hydrogenated Polyisobutene

A lightweight synthetic emollient that softens the skin and adds a smooth, non-greasy feel to the formula.

Hydrolyzed Algin

A marine ingredient derived from algae, used to help calm and balance acne-prone skin while supporting the skin’s natural healing process.

Magnesium Sulfate

A mineral used to help control the texture and thickness of the formula, supporting product stability and feel.

Niacinamide

Also known as vitamin B3, niacinamide is a skin brightening ingredient that has sebum regulating properties.

Panthenol

Also known as provitamin B5, this (water absorbing) humectant helps to soothe and hydrate skin.

Polyglyceryl-2 Dipolyhydroxystearate

Used as an emulsifier to help mix the oil and water components of the product.

Polyglyceryl-3 Polydimethylsiloxyethyl Dimethicone

Used as an emulsifier to help mix the oil and water components of the product.

Polymethylsilsesquioxane

A silicone powder that enhances skin feel and provides a silky, velvety finish with a soft-focus effect.

Silica

A naturally occurring mineral powder that absorbs excess oil for a natural, matte finish.

Sorbitan Sesquioleate

An emulsifier that helps blend oil and water in the formula, ensuring a smooth and uniform texture.

Stearyl Dimethicone

A conditioning silicone that improves spreadability and gives the formula a smooth, cushiony feel.

Synthetic Beeswax

A lab-made alternative to natural beeswax that helps thicken the formula and lock in moisture.

Vitamin E

A powerful antioxidant that preserves the product as well as preventing free radical damage on the skin.

Water

Used as a solvent to dissolve and carry ingredients, while also texturising the product.

Zinc Sulfate

A mineral that helps reduce excess oil and soothe blemish-prone skin by targeting acne-causing bacteria and inflammation.

Ingredients For Very Mattifying Primer

BUTYLENE GLYCOL

A humectant which also helps solvate ingredients in the product.

CAPRYLHYDROXAMIC ACID

A preservative which protects Go-To products from spoiling by inhibiting microorganisms and their growth.

CAPRYLYL GLYCOL

A humectant that helps with moisture retention, and acts as a preservative to protect Go-To products from spoiling by inhibiting microbial growth.

DIMETHICONE

A silicone-based ingredient that gives the product a smooth, silky texture and helps lock in moisture.

DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER

A silicone-based texture enhancer that helps blur the appearance of fine lines.

DISTEARDIMONIUM HECTORITE

Used to help thicken and stabilise the product.

GLYCERIN

A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.

HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER

A film-forming ingredient that improves the product’s wear and gives a soft-focus, blurring effect on the skin.

HYDROGENATED POLYISOBUTENE

A lightweight synthetic emollient that softens the skin and adds a smooth, non-greasy feel to the formula.

HYDROLYZED ALGIN

A marine ingredient derived from algae, used to help calm and balance acne-prone skin while supporting the skin’s natural healing process.

MAGNESIUM SULFATE

A mineral used to help control the texture and thickness of the formula, supporting product stability and feel.

NIACINAMIDE

Also known as vitamin B3, niacinamide is a skin brightening ingredient that has sebum regulating properties.

PANTHENOL

Also known as provitamin B5, this (water absorbing) humectant helps to soothe and hydrate skin.

POLYGLYCERYL-2 DIPOLYHYDROXYSTEARATE

Used as an emulsifier to help mix the oil and water components of the product.

POLYGLYCERYL-3 POLYDIMETHYLSILOXYETHYL DIMETHICONE

Used as an emulsifier to help mix the oil and water components of the product.

POLYMETHYLSILSESQUIOXANE

A silicone powder that enhances skin feel and provides a silky, velvety finish with a soft-focus effect.

SILICA

A naturally occurring mineral powder that absorbs excess oil for a natural, matte finish.

SORBITAN SESQUIOLEATE

An emulsifier that helps blend oil and water in the formula, ensuring a smooth and uniform texture.

STEARYL DIMETHICONE

A conditioning silicone that improves spreadability and gives the formula a smooth, cushiony feel.

SYNTHETIC BEESWAX

A lab-made alternative to natural beeswax that helps thicken the formula and lock in moisture.

VITAMIN E

A powerful antioxidant that preserves the product as well as preventing free radical damage on the skin.

WATER

Used as a solvent to dissolve and carry ingredients, while also texturising the product.

ZINC SULFATE

A mineral that helps reduce excess oil and soothe blemish-prone skin by targeting acne-causing bacteria and inflammation.

Go-To Shipping And Returns

Go-To offers free shipping on all Australian orders. Place your order before 12PM (AEDT) on a weekday and it'll zing off to you on the same day. Nice!

Rest assured, we have a 30-day money back guarantee from the date you received your skincare. This includes products that have been opened and used. (We expect you gave them a red hot go before deciding 'not for me!'.)

Find out more about our returns and refund policy here.

 
I have traditionally steered away from primers because I found them heavy, thick and a bit greasy under my makeup but this has changed all that.
Poppy P.
The holy grail of primers. It blurs my pores, smells divine and holds make-up firmly - without making my foundation cakey.
Alana G.
My face went from “topographical map” to “freshly iced cupcake” in about 3 seconds.
Hayley C.
I loved this from the first moment I tried it. My face feels the same as it did 50 years ago.
Rachael U.
Seriously, do yourself a favour and buy this magical potion. No more shiny forehead at 3PM…bloody dream
Lana D.
Even before you put your makeup on, this primer makes you look air brushed. Pores, be gone!
Julie
I have traditionally steered away from primers because I found them heavy, thick and a bit greasy under my makeup but this has changed all that.
Poppy P.
The holy grail of primers. It blurs my pores, smells divine and holds make-up firmly - without making my foundation cakey.
Alana G.
My face went from “topographical map” to “freshly iced cupcake” in about 3 seconds.
Hayley C.
I loved this from the first moment I tried it. My face feels the same as it did 50 years ago.
Rachael U.
Seriously, do yourself a favour and buy this magical potion. No more shiny forehead at 3PM…bloody dream
Lana D.
Even before you put your makeup on, this primer makes you look air brushed. Pores, be gone!
Julie
Read more reviews
Total control freak. (Shine, oil, pores, makeup longevity.)

Infused with niacinamide, vitamin E, and provitamin B5, this non-sticky formula delivers hydration while helping to minimise the look of texture and fine lines. The result? A calm, bright face and a smooth, matte canvas for makeup. No creasing. No sliding. No dry patches.

Lightweight enough for daily wear, but grippy enough for long days (and nights), Very Mattifying Primer keeps oil balanced, skin hydrated, and makeup well-behaved. 3PM shine doesn’t stand a chance. 

Formulated in South Korea. Fragrance-free. Total (oil) control freak.


PLAYS NICE WITH

All Skin

All Skin

Combination Skin

Combination Skin

Oily Skin

Oily Skin

GOOD TO KNOW

Made In Korea

Made In Korea

Pregnancy

Pregnancy Safe

Sulfate & Paraben Free

Sulfate & Paraben Free

Vegan

Vegan

Very Mattifying Primer

Why We Made A Primer

A solid skincare routine will do most of the heavy lifting when it comes to skin health and appearance, and foundations will give an incredible finish. But even with all that sorcery, your skin (Breakouty? Dehydrated? Dull? Oily?) will eventually remind you it exists. Primers solve that. Read More

Customer Reviews

4.8
Rated 4.8 out of 5 stars
Based on 69 reviews
Total 5 star reviews: 57 Total 4 star reviews: 9 Total 3 star reviews: 1 Total 2 star reviews: 2 Total 1 star reviews: 0
96%would recommend this product
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69 reviews
  • M
    Miss
    I recommend this product
    Rated 5 out of 5 stars
    2 hours ago
    5 Stars

    I have yet to try this primer

    Was this helpful?
  • JS
    joyce s.
    Verified Buyer
    I recommend this product
    How old are you? 65 and over
    What is your skin type? Combination
    What are your skin concerns? Fine Lines & Ageing
    What did you like about this product? Noticeable results, Works under makeup
    Rated 5 out of 5 stars
    Yesterday
    primer

    great product. I am 90 years old and works well for my skin.

    love the product.

    Was this helpful?
  • AW
    Amber W.
    Verified Buyer
    I recommend this product
    How old are you? 35-44 years old
    What is your skin type? Oily
    What did you like about this product? Non-sticky, Gentle, Lightweight, Works under makeup, Noticeable results
    Rated 5 out of 5 stars
    6 days ago
    Super

    I love this matte primer. It keeps my shine free and helps my make up to stay on for longer.

    Was this helpful?
  • KM
    Kamila M.
    Verified Buyer
    I recommend this product
    How old are you? 45-54 years old
    What is your skin type? Combination
    What are your skin concerns? Dehydration, Fine Lines & Ageing, Blackheads & Enlarged Pores, Loss of Elasticity
    What did you like about this product? Layers Easily, Noticeable results, Works under makeup, Lightweight, Non-sticky
    Rated 5 out of 5 stars
    2 weeks ago
    Wow! (and grrrr..)

    Ok I don’t know how I could ever live without this product again, I have enlarged pores and incoming wrinkles (I’m 47) and this stuff just subtly smooths out the texture I love it. I was worried it would be too mat but it isn’t, I still have glow with my BB or foundation without emphasis on the pores, it’s great!

    6/5 for the product, BUT! 0/5 for the bottle, pain in the peach to try get it out once youre half way through it. Pump mechanism doesn’t pump it out. Anyway have reordered with a subscription 😊❤️

    Was this helpful?
  • JC
    Jill C.
    Verified Buyer
    I recommend this product
    How old are you? 35-44 years old
    What is your skin type? Combination
    What are your skin concerns? Pigmentation, Blackheads & Enlarged Pores
    What did you like about this product? Gentle, Lightweight, Layers Easily, Noticeable results, Works under makeup
    Rated 5 out of 5 stars
    2 weeks ago
    A prime primer!

    This is simply the best primer I’ve ever used. You can feel the barrier it is creating as you apply it, but in a soft and protective way. It’s not heavy and you don’t feel it on afterwards, but it gives me comfort knowing it is protecting and enhancing my skin while not letting my makeup fall off my face or damage what’s underneath. Smooth, silky and a must do for my morning routine!

    Was this helpful?
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