Your new go-to for healthy hair.

INTRODUCE ME
INTRODUCE ME

Meet Go-To Hair

Hair Hero

A lightweight hair oil that works as a treatment and styling oil for shinier, softer, and stronger hair. Like her sister Face Hero, Hair Hero features buriti to help nourish and soften, while algae oil works to tame frizz and the appearance of split ends, heat damage, and humidity.

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Rapid Scalp Exfoliant

A chemical exfoliant scalp treatment for a balanced, clarified, more cooperative scalp (and more time between washes). With a multi-targeted blend of AHAs and BHAs, this pre-wash step regulates oil production while hydrating plant extracts and antioxidants soothe and refresh.

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Very Luxe Hair Mask

An at-home hair treatment to rival the salon. With a we-demand-results formula of peptides, humectants, butters, and nourishing oils, Very Luxe Hair Mask deeply replenishes dry, damaged, or overworked hair to restore bounce, shine, and moisture.

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A lightweight hair oil that works as a treatment and styling oil for shinier, softer, and stronger hair. Like her sister Face Hero, Hair Hero features buriti to help nourish and soften, while algae oil works to tame frizz and the appearance of split ends, heat damage, and humidity.

SHOP NOW

The Go-To Hair Treatment

Three steps for happy, healthy hair.

Step 1

Apply Rapid Scalp Exfoliant to dry hair, massaging into scalp. Leave for 5 minutes before shampooing as normal.

Step 2

Swap your conditioner for Very Luxe Hair Mask. Leave on for 5 minutes before rinsing.

Step 3

Run Hair Hero through the lengths of wet hair.

Step 4

Style as normal, reapplying a few drops of Hair Hero for extra nourishment and shine.
SHOP THE ROUTINE
SHOP THE ROUTINE

FAQ

Our formulas are designed to work across a wide range of hair types and textures. Of course, hair is deeply personal so results will vary head to head. Luckily, we provide a 30-day money back guarantee. So if it doesn’t work out, we’ve got you.

Absolutely! We even tested it. 

Each product has been clinically proven to be safe for colour-treated hair and protect your colour from fade.

The full treatment is designed to be used once a week. 

Definitely. Each formula is both vegan and cruelty-free.

It does. And for good reason. 

Our luscious hair oil (Hair Hero) has been formulated to include silicone conditioning agents. 

Our formulators found that this ingredient effectively enhances hair shine, strength, smoothness, and compatibility—with various clinical studies to back up its efficacy and safety.