Buzz buttons, szechuan buttons, toothache plant…there are a feast of street names attached to this super unique flower extract. Drawn from the acmella oleracea plant, electric daisy has been clinically proven to enhance skin firmness, elasticity, and tonicity. Minimising the appearance of fine lines and crepey skin (a result of ageing, lack of moisture, and sun damage)(hence why we keep harping on about wearing SPF every day).
Electric daisy is a much gentler and less invasive way to reduce the appearance of wrinkles and delay the signs of ageing (sans needles). This is the very reason electric daisy has earned the nickname ‘Nature’s Botox’.
Within this new ingredient buzzing about the beauty industry - not to get all nesting doll on you - is a natural active compound called spilanthol, the main contributor to that tight and bright aftereffect of using an electric daisy fuelled product. Never heard of spilanthol? You aren’t alone, but now is the time to pop it on your radar. We spy an emerging trend…
Products containing spilanthol are pretty exclusive, for now, and while we await hard evidence as to just how botox-like this active could be, we’ll continue to brag about what we do know for certain. Native to South America, few cultures have been making use of this ingredient for many, many years; a traditional remedy known for its anaesthetic, antibacterial, and anti-inflammatory properties. From a skincare perspective, it’s the main driver for smoothing over fine lines and wrinkles for a very youthful and energised looking skin texture. Yes! Please!
Go-To formulation chemist and self-proclaimed electric daisy aficionado, Ingrid Vogels, says:
“Electric daisies are these beautiful bright flower buds that are a rich natural source of alkylamides. The electric daisy (and by proxy, spilanthol) extract we’ve been experimenting with at Go-To HQ has been shown to improve skin elasticity and minimise the appearance of fine lines and wrinkles. For any products containing this plant-based powerhouse of an ingredient, I highly recommend massaging into the body regularly; it makes for the best post-shower-pre-bedtime ritual.”I don’t know about you, but we’re planning to rock down to electric daisy avenue with the latest body product (Oil Over!) to launch at Go-To.