From July 1, 2026, Go-To prices will be increasing.
It’s been more than four years since we last adjusted our pricing. During that time, we’ve done everything we can to absorb rising costs without compromising on the experience you know and love from Go-To.
But as the costs of freight, ingredients, and manufacturing climb, a price adjustment is necessary to maintain the quality, performance, and experience you expect from our products (and we demand).
We know our customers are feeling the rising cost of living from every angle right now—and we don’t take that lightly. That’s why we’ve tried to keep these increases as minimal as possible, with the average price increase sitting at $1.80 per product.
We want Go-To to remain a source of joy and ease in your everyday routine. As our range evolves, that stays at the heart of every decision we make. These changes help us to do just that while continuing to deliver the standard of skincare you deserve.
Thank you for allowing us to be your go-to. We value you and your support, and are so grateful to be in your bathroom, and on your skin.
Talk soon,
Go-To
Price Changes
Go-To
| Product | Previous Price | Price From July 1 |
|---|---|---|
| Face Hero | $45 | $47 |
| Very Useful Face Cream 50ml | $45 | $47 |
| Very Useful Face Cream 100ml | $78 | $80 |
| Very Lightweight Moisturiser | $55 | $58 |
| Very Lightweight Moisturiser Refill | $43 | $45 |
| Very Luxe Face Cream | $79 | $82 |
| Much Brighter Skin | $59 | $60 |
| Much Plumper Skin | $48 | $50 |
| Juicy Gel | $39 | $40 |
| Properly Clean | $33 | $35 |
| Properly Clean Refill | $29 | $30 |
| Fancy Face | $45 | $46 |
| Very Glowy Primer | $48 | $50 |
| Very Mattifying Primer | $48 | $50 |
| Transformazing Single | $11 | $12 |
| Transformazing 6 Pack | $55 | $59 |
| The Removalist | $48 | $49 |
| Gentle Exfoliator | $40 | $41 |
| Clarifying Exfoliator | $40 | $41 |
| Glow Exfoliator | $40 | $41 |
| Super Handy | $21 | $22 |
Bro-To
| Product | Previous Price | Price From July 1 |
|---|---|---|
| Very Lightweight Moisturiser Refill | $43 | $45 |
| Very Lightweight Moisturiser | $55 | $58 |
| Properly Clean | $33 | $35 |
| Face Hero | $45 | $47 |
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