When Zoë Foster Blake, founder of Go-To, launched Zincredible, a lightweight physical SPF 15 sunscreen, the internet had a meltdown. In the time it took her to formulate Zincredible, four years and 130 versions, she learnt a lot about the white stuff. Here, the hot takeaways.

The former Cosmo beauty editor, author, app creator, Go-To skincare founder and all-round #BOSS shares her secrets.

Hundreds of thousands of Australian women hang on writer, beauty even and social media star Zoe Foster Blake's every zippy, self-deprecating word. Now she's ready to find more fans in another corner of the globe.

Like many budding beauty businesses, Foster Blake kicked off Go-To after creating one smart product: a multi-purpose oil she concocted after being approached by a brand to collaborate on a make-up collection. "I realised that I would have no control over the products, the quality, the ingredients and I was going to put my name on it" - she says. Exception-oil â- a multi-purpose balm/oil for skin, nails, heels, cuticles and hair. now sits among a select edit of 13 peach-packaged products that not only aim to demystify the often over-complicated world of skincare, but deliver it with a sense of humour.

A one-size-fits-all option: wipes, which pull triple duty to whisk away leftover impurities, gently exfoliate (so your subsequent skin care products can penetrate the skin more easily), and hydrate.