Let’s clean that face properly.

Washing your face is an underrated endeavour. Don’t use a dirty, pubey old lump of soap. Don’t use body wash. And don’t use Just Water. Use a thing that was made just for this specific purpose. Like you do for everything else in life.

Properly Clean is a water-based mousse that removes all the dirt, oil, sweat, sunscreen and makeup from your face, without leaving the skin feeling dry or tight. It's gentle enough for sensitive or break-outy skin. Nourishing enough for dry or older skin. Balanced enough for oily skin. It can be used twice a day. It’s made from 60% Ocean Waste Plastic. It’s good. Use it.

• Remove sunscreen, dirt, oil, and the seedy filth of the world from your face
• Keep skin free from breakouts and spots
• Gently clean clogged pores leaving skin fresh and clean
• Balance and regulate skin’s oil production
• Never leave your skin feeling tight, dry, or uncomfortable
• Leave your face clear, clean and, some have said, extremely beautiful.

Water, sodium cocoamphoacetate, glycerin, lauryl glucoside, sodium chloride, sodium cocoyl glutamate, sodium lauryl glucose carboxylate, dehydroacetic acid, benzyl alcohol, citric acid, white willow bark extract, natural fragrance.