Why we created a conditioning shampoo for kids.

Why we created a conditioning shampoo for kids.

From Gro-To founder Zoë Foster Blake.

Washing a young child’s hair is not what you see on those ads. It’s war.

Both parties would agree: a fast hair wash is the best hair wash. That’s why, after three years of looking after kids’ skin, Gro-To has launched its first hair product.

Introducing Two-in-Fun; a speedy detangling shampoo that conditions while it cleanses.

After years of battling my curly-headed daughter’s pathological fear of shampoo in her eyes, followed by a fighty knot-detangling comb post-shower, I felt strongly we had to address both concerns. And in one product.

It had to thoroughly clean the hair, while ensuring all hair types (fine, curly, thick, knotty, filthy) were left silky soft and easy to comb. And, being Gro-To, also specially formulated and clinically tested to be safe for sensitive skins and scalps. But what good is all that if you make them cry?! We’re not idiots: Two-in-Fun is tears-free. And boy is it FAST. We added lightweight conditioning ingredients to the gentle cleansing action so you get an efficient hair wash, and no need for detangling sprays. Just massage into the wet scalp, mid-lengths and ends, then rinse out thoroughly. Brushes and combs sail through effortlessly.

We formulated with best-in-class, plant-based ingredients to be gentle but effective. Wheat proteins to strengthen, aloe vera leaf juice and vitamin E to care for the scalp, and no harsh irritants or harsh foaming agents. It’s dermatologist approved, pediatrician approved, ophthalmologist approved and my-daughter approved.

It’s a one-and-done hair savior!

Comments