Sud Bud


What is it?

A gentle, plant-based baby and kids’ body cleanser with plenty of bubbles. Suitable for very new, very filthy, very cute and very dry skin, this nourishing body wash moisturises, softens and soothes, and will become a bathtime favourite. (Or ELSE.) Fun fact: Nine out of 10 plastic boats prefer it.

Efficacy aside, Sud Bud’s scent is SOMETHIN’ ELSE. It’s as though a coconut had a baby with an orange and then they all bathed in honey. He’s just as good on squirmy little poo monsters (newborns) as he is on grubby school kids and all the unidentifiable grime their hair and body attracts. Use him as a shampoo, a gentle bubble bath, and of course, as a basic everyday wash.

We’ve made buying kids pressies easy as pie (mmm, now we want pie) with our thoughtful, useful gift sets and bundles. You can find Sud Bud hanging out in the Little Squirts and Big Kids Gift Sets, and the handy Bubbles and Squeaks Bundle. (Probably doing a crossword and drinking a milkshake.)


Made in Australia
Sulfate & Paraben Free

What's in it?

Water, coco glucoside, disodium cocoyl glutamate, decyl glucoside, glycerin, citric acid, sodium cocoyl glutamate, xanthan gum, oat seed extract, hydrolysed wheat protein, aloe vera leaf extract, sunflower seed oil, rosemary leaf extract, glyceryl oleate, sodium PCA, gamma octalactone, benzyl alcohol, dehydroacetic acid, sweet orange peel oil, ethanol, natural fragrance (contains orange, ylang ylang and sandalwood oils).

No: Silicones, parabens, PEGs, sulfates (SLS/SLES), GMOs, mineral oils, petrolatum, synthetic colours or animal testing.

Contains xanthan gum (derived from eggs).

Cute, clean, and worry-free!

Want to know what all this stuff actually means? Click here to have a squiz at what they actually do.


Gro-To TV

How-To: Sud Bud


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Squirt 5-6 pumps into a running bath and whisk like mad for a gentle bubble bath, or use all over in the shower as a nourishing body wash.

Super soft suds for stinky little sods.

A very gentle, very unboring bath time.

How Zoë Foster Blake uses Sud Bud

"Sud Bud is the shining star of our nightly bath or shower. (His smile might be a bit too irresistible, as he generally ends up in the bath.) The kids pump him out, and whisk up the bubbles, or lather it up over their bulbous tums in the shower. Empty bottles remain a “friend of the bathroom” and are used for pouring water, and as a toothbrush holder."

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Ingredient Superstars

Oat seed extract

Rich in vitamins and minerals, oat seed extract is highly moisturising and nourishing, making it particularly famous and beneficial for calming dry or irritated skin.

Aloe vera leaf juice

Highly nourishing and soothing on the skin, aloe vera is rich in vitamins C, E and beta carotene which helps to reduce flaking and restore suppleness to dry skin.

Hydrolysed wheat protein

Helps the skin retain moisture, reducing the chance of dehydrated and dry skin.

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Customer Reviews

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